The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication.
This book provides comprehensive coverage of the models of contemporary democracy; its social, cultural, economic and political prerequisites; its empirically existing varieties and its two major challenges - globalization and mediatization ...
Classical microeconomic theory, statistical decision theory, and game theory exemplify this direction.This book examines these two directions of work, and makes original contributions to the second.