The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication.
This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases.
Classical microeconomic theory, statistical decision theory, and game theory exemplify this direction.This book examines these two directions of work, and makes original contributions to the second.
This book takes stock of opinion polls in communist and post-communist states, presents specific case studies and answers the question how opinion polls under conditions of censorship and lack of media pluralism differ from those in liberal ...